
A friend, noticing that President Obama has his own Ben & Jerry's Ice Cream,
Yes, We Pecan!, asked me what kind of ice cream I imagined President George W. Bush would have. Taking matters like this seriously, I did my research.
The Flavor: I quickly decided the flavor would have to be PB&J since President Bush's idea of heaven is a sandwich slathered with creamy peanut butter and red raspberry jelly.
The Name: President Bush is known as "43" because he's the forty-third president and also because it distinguishes him from "41" - his father, the former President George H.W. Bush. 43 PB&J has a nice rhythym to it and is a simple way to distinguish 43's favorite flavors.
The Company: Based in Texas, ranked as one of the top 3 best selling ice creams in the country, Blue Bell Creamery is a natural fit for his ice cream. Their packaging also has a traditional look that suits him.
The Branding Logo: I kept Blue Bell's traditional colors and fonts, but reduced their logo. I applied a photoshop filter to an AP photo of the President to create a branding image that projects Bush 43's own homespun, folksy nature. Blue Bell will sometimes place a red banner across the cows at the bottom, so I replaced that red banner with an American flag. It fits well with their regular line, but at the same time also distinguishes this ice cream as being special.
The Product: I snagged a photo from Blue Bell's website of their vanilla ice cream and manipulated so it would resemble PB&J ice cream. Once again going into Photoshop I selected each scoop, adjusted the hue/saturation and after some other experimentation came up with something I wouldn't mind sampling.
When you have the chance, do yourself a flavor and buy some Blue Bell ice cream!
Their website is: www.bluebell.com